Mattel and Jakks are among the toymakers that plan to

Toymakers woo parents looking to wean kids away from screens

NEW YORK (Reuters) canada goose When Sara Tsiropinas, Canada Goose Jackets 36, goes shopping for her three year old daughter Maya, the New canada goose coats York based mom shuns the aisles dedicated to electronic Canada Goose Online toys.

The architectural designer is one of canada goose uk outlet those parents who is very strict about the amount of time her canada goose clearance sale child spends in front of anything with a screen, be it a videogame, iPad or TV.

Tsiropinas allows her daughter to watch TV for about 2 hours a week and prefers seeing Maya spend time with her wooden blocks and role playing toys instead. She is not alone. shoppers spent more dollars on building sets, arts crafts items, dolls and preschool toys instead, NPD data showed.

That forced toymakers, canada goose outlet big and small, to focus more on reviving traditional toys in their 2013 lineup and many of them will be on display at the American Toy Fair, which officially kicks off in New York on Sunday.

The revival of interest in classic toys is good news for Canada Goose Outlet companies such as Danish toymaker Lego, known canada goose uk shop for its colorful building blocks, and is already being cheap Canada Goose welcomed by parents and doctors uk canada goose alike.

is Canada Goose sale great news. The best toys are the things like dolls and blocks, trucks and cars, pencil and paper and crayons, said Kenneth Ginsburg, a pediatrician at The Children Hospital of Philadelphia. fully engage a buy canada goose jacket kid imagination.

we want is for kids canada goose factory sale not to be sitting in front of screens all day and not to have their entertainment handed to them, said Ginsburg, who is also a professor of pediatrics at the University of Pennsylvania School of Medicine.

This year will see the return of classics Canada Goose Parka such as Slinky, a helical spring that stretches and bounces, which will now be available in six shiny colors ranging from pink to black, as well as old favorites such as Tinkertoy building sets and Spirograph, a geometric drawing toy.

Jakks Pacific Inc will celebrate the 30th anniversary of Cabbage Patch Kids by introducing a line dressed in party theme fashions, while Blue Box, known for its infant and pre school toys, will launch a Safe wooden toy set.

One reason driving the comeback of some of these classic toys is built in equity with moms and grandparents who are the ultimate decision makers, said Laurie Schacht, co publisher of industry publication The Toy Insider.

But, while Lego had a banner year in 2012, it might be harder for other companies to replicate that success, said Needham analyst Sean McGowan.

did well canadian goose jacket because they made toys kids want to play with and that parents feel good canada goose uk black friday about buying. It not that easy, but it uk canada goose outlet is that simple, said McGowan, adding that Lego Chimea line to be an early favorite going to 2013.

GENDER NO canada goose clearance BAR Toymakers are also planning to win over parents determined to teach their children to question outdated gender roles.

So look for a new line of Easy Bake buy canada goose jacket cheap ovens from Hasbro Inc in black, silver or blue for boys, and more construction toys in the girls aisle.

is on fire, especially in the girls aisle, said Schacht, who expects strong demand for the Lego Friends canada goose coats on sale line and Canada Goose Coats On Sale the new Barbie line from Mega Brands Inc. Mattel Inc owns the Barbie brand.

Zing is canada goose store launching Huntress Z Curve Bow, Canada Goose online a crossbow in pink and purple, drawing inspiration from bold heroines such as Everdeen in the Hunger Games cheap canada goose uk franchise.

One of the hot TV properties this year will be Disney Channel animated TV movie The First, several toy experts said. Mattel and Jakks are among the toymakers that plan to manufacture toys tied to this franchise.

definitely have more exposure to characters they see in books or TV shows. So it makes sense for these licenses to be prevalent, the canada goose black friday sale Toy Industry Association Adrienne Appell added.

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