Send Them This Email
Let me set the scene. Your email alert goes off. You look down canada goose stockists uk at your phone and see it’s an Internet lead. You immediately call them. canada goose outlet online reviews No answer. Then you send them an email. No reply. You finally text them and it goes ignored as well. How in the hell were they interested enough to submit their info just minutes before but now they are a ghost?
canada goose coats Did they get kidnapped?Were they abducted by aliens?Should you call 911? canada goose coats
canada goose uk outlet Before we call the cops, let’s review the situation here. Looks like they went through the typical 4 step ghost lead process. They were online. They saw your offer. They submitted their information. They disappeared. Did they get “buyer’s remorse”? Maybe they are just busy. I’m about to help you find out. canada goose uk outlet
Canada Goose Jackets I’m gonna be real with you here. I love the feeling of getting leads. Matter of fact, so far this year alone I’ve generated over 18,000 leads for canada goose outlet uk Hardcore Closer programs. I’ve sold over 5,000 of them something. Where in the hell are the other 12,500 people who said they wanted to talk? As much as I love getting leads, I hate not being able to contact them. Sht reminds me of when I was a kid and mom told me dad was coming home for Christmas and he never showed. These leads be messin’ wit my head man Canada Goose Jackets
Before I share my magic email with you, let’s talk numbers for leads.
Canada Goose sale If you’re beating these numbers you’re doing good. If you’re falling below them, you need to step up. Canada Goose sale
For every 10 leads you get, you should be able to make contact with 3 of them. Out of those three leads, you should expect two of canada goose outlet in toronto them to go ghost on you canada goose outlet seattle after the third contact. Especially if you sell something with a long sales cycle, like real estate. This leaves you with one out of every ten leads that are a potential sale. It’s not a sure thing, but at least you got something on the hook. Your goal should be to have a 10 percent or greater lead conversion.
Now that you have the expectations set on what your conversion percentage should be, it’s time to make a mindset shift on what to do with the other 90 percent of your leads. First off, you need to accept that losing 90 percent of your leads is totally okay and normal. Like I mentioned if you can lower that number great, but nothing is wrong with a 90 percent loss rate. Think of cold calling, you gotta make 100 dials to close one deal. Same goes for all leads due to them disappearing.
canada goose clearance sale If you’re gonna lose 90 percent you’ve got to focus on the right 10 percent. canada goose clearance sale
You can’t spend your time chasing trash leads; you must spend your time working the right 10 canada goose outlet vancouver percent. When you know you’re cheapcanadagoose going to lose 90 percent of your leads, you gotta make the 10 percent count.
Also, you must understand that emails go to spam. People give burner emails that they canada goose jacket outlet toronto only check every now and again. As much as you might not want to, you’ve gotta text your leads. That’s right, you must send texts to your leads. Fourteen percent of emails get read, yet 90 percent of texts get read. Go where the eyes are. Their eyes are on text messages, not emails. If you can’t get them to respond via email, you need to text them.
It’s important to note that when I say 90 percent of your leads will get lost, these are just the facts. Most salespeople have no long term follow up plan or automatic system in place. Truth is, the FU money is in the follow up. You can recoup a lot of the 90 percent by following up weekly. Sadly, most salespeople won’t and don’t do proper follow up.
Now, let’s talk about what it takes to get someone’s attention who’s avoiding you. You’re gonna need a combination of scarcity, urgency, a call to action, a reward for taking action and a penalty for staying silent. This is the winning combination that gets the silent speaking.
Here’s the script. I call it the Triple L email (Lost Lead Letter)
uk canada goose outlet (First name), recently we received your information in regards to (offer). I’ve personally attempted to reach you several times via phone, email and text. I believe you may have accidentally signed up for the wrong offer because most people who reach out to us end up taking advantage of canada goose outlet kokemuksia our offer within 10 15 minutes. uk canada goose outlet
cheap canada goose uk I’ll be removing your contact information and never contacting you again if I don’t hear from you in the next 48 hours. If you are no longer interested in our product, I surely don’t want to continue taking up space in your inbox. We clean our email lists up often so we are in compliance with canada goose outlet winnipeg the CAN SPAM Act. cheap canada goose uk
If you are still interested and want to take advantage of our offer, I’ll give you an additional 10 percent off the price but ONLY if you respond to this email in the next 48 hours. Two days from now the offer and canada goose outlet my emails go away forever.
buy canada goose jacket Now I know the normal human tendency is to knock the simplicity of the above email. Remember though, simple sells! buy canada goose jacket
This email contains all 4 triggers that cause people to take action. It’s also very short and to the point. I’m no longer selling a product; I’m offering them the chance to sht or get off the pot. Or as I like to say “buy or die.”
Canada Goose online If you’ll also notice, I blamed a third party for removing them from my list. I blamed a government act and us wanting to stay in strict compliance, which is respectable, instead of being direct and telling them they are being removed under suspicion of kangarooism. Canada Goose online
Try and send this email out to your old leads today. I’m confident that you’ll find some of those folks who were in hiding, will come out. They just needed the right incentive to make a move.