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Sven and Ulrika put media in a tizz

It can you wash a canada goose parka began as a piece of fairly interesting, but not surprising, gossip. By yesterday the supposed liaison between Sven-Goran Eriksson and Ulrika Jonsson was being subjected to the sort of scrutiny usually reserved for royal love affairs.

The red tops had a field authenitc canada goose outlet store in gta with discount price day: a “secret relationship” between the England football coach and a popular television personality is a gift to a Sunday tabloid.

But the broadsheets and broadcasters also, to borrow a football term, got stuck in. All of a sudden the details of the coach’s love life were attracting as much fevered comment and speculation as David Beckham’s second metatarsal bone did earlier this month.

The Sven saga, which gives an insight into the mechanics of the media and may give the lie to the theory that saying can you pick the most expensive canada goose parka nothing is the best way to kill a story, began in the middle of last week.

The News of the World was hoping to break the story yesterday. The Daily Mirror got wind of it click over here, however, and on Thursday the editor, Piers Morgan, called Jonsson’s agent, Melanie Cantor, to confirm the details, can you pick the most expensive canada goose parka canada goose coat – kensington promising to treat the story not as a scandal but as showbusiness gossip.

Such an approach also suited the relaunched Mirror. Insiders say consultants have told Morgan its showbiz column, The 3am Girls, is best ideas about canada goose parka on pinterest one of the paper’s strongest “brands” and should be promoted as much as possible.

Ms Cantor must have said enough to convince the Mirror best canada goose jacket the facts were accurate and it broke the story under the 3am “brand” on Friday. The story was followed up by tabloids and broadsheets the following day.

On Saturday lunchtime the flames were fanned when Eriksson, 53, and Jonsson, 34, turned up – albeit separately – to watch Chelsea play Manchester United.

They sat 10 metres apart, but cynics smelt a rat. Surely Jonsson must have known that attending the match was bound to give the story “legs”. Did it suit her career to keep her name in the headlines?

Ms Cantor said Jonsson had long planned to go to the game and did not see why she should change her plans. She denied Jonsson wanted the story canada goose coat 1000 bulbs reviews to come out.

Yesterday’s papers were full of lurid details about the alleged relationship. All the tabloids led on the story and three broadsheets carried reports on their front pages. Some speculated that the news might distract Eriksson from his task of masterminding England’s World can i wash my canada goose jacket Cup campaign in June; others wondered if it could drive the coach, who even before this was wary of the British press, away.

Broadcasters also leapt in. BBC’s Breakfast programme provided a platform for a News of the World executive to plug its story. The BBC website offered coverage under the headline “Sven’s love match”.

The protagonists, meanwhile, said nothing.

Throughout the weekend, reporters took turns to ring the intercom at the flat near Regent’s Park, London, which Eriksson shares with his girlfriend of three years, the Italian lawyer Nancy Dell’Olio, 37.

On one occasion Eriksson did answer. Asked if he had anything to canada goose coat 1000 calorie diets say, he replied simply: “Nothing. Bye-bye.”

When Jonsson, who is single, was asked to comment yesterday she replied: “About what?”

Football Association officials also refused to comment.

So it was back to Eriksson’s intercom. Finally Ms Dell’Olio replied. Asked if she and Eriksson were still together, she said: “It’s a stupid question. Definitely, yes, more than ever, but I’ve nothing to say. The facts are much much clearer.”

But until the facts become clearer to the media at large, the story is bound to stagger on.