Los Angeles based Lucky Brand launched its first ever plus size
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After her standard size line failed during the recession, Wilder realized there was more money to be made dressing curvy women than thin dames.”As a plus size woman Canada Goose Outlet, I saw a void in the market that under designed, underappreciated and under marketed to us,” Wilder said.After ignoring the category for years Canada Goose Sale, retailers are rushing out fashionable outfits for curvy shapes and redefining the plus size market.Los Angeles based Lucky Brand launched its first ever plus size collection in July after pinpointing larger sizes as a way to grow the brand and reach new customers, Chief Executive David DeMattei said.The line focuses on trendy apparel such as skinny jeans and leopard print cardigans going up to size 24 in pants and size 3X in tops. DeMattei said demand has been so strong that stock marked for the online store was rushed instead to department stores that had quickly sold out of some items.”There was a niche we could fill. Much of the collections out there for plus size women is career oriented,” DeMattei said.
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